According to @ai_darpa, 2026 marks the Year of the Horse in the Chinese zodiac, a theme that is expected to influence AI-driven marketing, entertainment, and cultural applications in China (source: @ai_darpa, Jan 1, 2026). Companies are leveraging AI to create personalized experiences, such as generative content and interactive campaigns tied to zodiac themes, driving user engagement and opening new business opportunities in sectors like e-commerce and digital advertising. This trend highlights the expanding role of AI in localizing content and enhancing cultural relevance for the Chinese market.